{"id":4800,"date":"2021-08-11T10:21:31","date_gmt":"2021-08-11T08:21:31","guid":{"rendered":"https:\/\/www.weforge.fr\/?p=4800"},"modified":"2026-06-12T15:54:34","modified_gmt":"2026-06-12T13:54:34","slug":"serial-entrepreneur-claire-freulon","status":"publish","type":"post","link":"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-claire-freulon\/","title":{"rendered":"Serial Entrepreneur &#8211; Claire Freulon"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ce qui m&rsquo;anime ? Le made in France et le d\u00e9veloppement d\u2019une d\u00e9marche \u00e9co-responsable.<\/p>\n<cite>Claire Freulon, Responsable digital et e-commerce du groupe Cl\u00e9on Chaussures<\/cite><\/blockquote>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-claire-freulon\/#Peux-tu_te_presenter\" >Peux-tu te pr\u00e9senter ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-claire-freulon\/#Quelles_sont_les_ambitions_pour_ton_entreprise\" >Quelles sont les ambitions pour ton entreprise ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-claire-freulon\/#Peux-tu_nous_dire_quelques_mots_sur_ton_parcours_professionnel\" >Peux-tu nous dire quelques mots sur ton parcours professionnel ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-claire-freulon\/#Quest-ce_qui_tanime\" >Qu\u2019est-ce qui t\u2019anime ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-claire-freulon\/#Quel_a_ete_le_declic_pour_lancer_Belair_Digital_filiale_digitale_de_Cleon\" >Quel a \u00e9t\u00e9 le d\u00e9clic pour lancer Belair Digital, filiale digitale de Cl\u00e9on ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-claire-freulon\/#Peux-tu_nous_partager_3_cles_de_succes_pour_mener_a_bien_son_projet\" >Peux-tu nous partager 3 cl\u00e9s de succ\u00e8s, pour mener \u00e0 bien son projet ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-claire-freulon\/#Comment_reussir_la_transition_digitale_de_son_entreprise_et_developper_le_BtoC\" >Comment r\u00e9ussir la transition digitale de son entreprise et d\u00e9velopper le BtoC&nbsp;?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-claire-freulon\/#Un_petit_mot_sur_WeForge\" >Un petit mot sur WeForge ?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Peux-tu_te_presenter\"><\/span>Peux-tu te pr\u00e9senter ? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Claire Freulon<\/strong> : Belair digital est la filiale du <a href=\"https:\/\/www.cleon.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">groupe Cl\u00e9on Chaussures<\/a>, qui con\u00e7oit et cr\u00e9e des collections de chaussures au travers de marques telles que KOST, KLEMAN ou encore Christophe AUGUIN.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La manufacture Cl\u00e9on est une entreprise familiale cr\u00e9\u00e9e par Ren\u00e9 Cl\u00e9on, en 1945 \u00e0 la Romagne (49).<\/strong> L\u2019activit\u00e9 de l\u2019entreprise se d\u00e9veloppe rapidement avec un travail rigoureux sur les formes et l\u2019attention pour les mati\u00e8res, notamment le cuir. Les fils Jacques et Louis-Marie reprennent le flambeau et diversifient l\u2019activit\u00e9 dans les ann\u00e9es 1970-1980.<strong> Les ateliers b\u00e9n\u00e9ficient de la construction d\u2019une nouvelle usine en 1984, pour d\u00e9velopper de nouvelles techniques et augmenter la production de chaussures made in France.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Manufacture Cl\u00e9on - Cr\u00e9ateur et concepteur de collections chaussures\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/WCeKLoLHZbE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Manufacture Cl\u00e9on &#8211; Cr\u00e9ateur et concepteur de collections chaussures<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quelles_sont_les_ambitions_pour_ton_entreprise\"><\/span>Quelles sont les ambitions pour ton entreprise ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019entreprise Cl\u00e9on a lanc\u00e9 progressivement ses marques aux univers compl\u00e9mentaires : <a href=\"https:\/\/kleman-france.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kleman<\/a>, <a href=\"https:\/\/christopheauguin.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Auguin<\/a>, <a href=\"https:\/\/kostparis.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">KOST<\/a>, <a href=\"https:\/\/www.cleon.com\/nos-marques\/le-formier\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Le Formier<\/a>, <a href=\"https:\/\/www.rectiligne-boots.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rectiligne<\/a>. <strong>Aujourd\u2019hui, elles figurent parmi les leaders fran\u00e7ais sur plusieurs segments, et refl\u00e8tent son d\u00e9sir de cr\u00e9ativit\u00e9 et d\u2019innovation.\u00a0<\/strong>Alors, en s\u2019appuyant sur une fabrication fran\u00e7aise et ses partenaires en Europe, l\u2019entreprise cr\u00e9e et fabrique dans le respect de valeurs d\u2019exigence et d\u2019\u00e9l\u00e9gance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Belair Digital, les enjeux sont de d\u00e9velopper le digital et la notori\u00e9t\u00e9 des marques du Groupe Cl\u00e9on via les sites e-commerce et aussi les marketplaces, tout en garantissant une exp\u00e9rience personnalis\u00e9e dans chaque univers de marque.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">L\u2019\u00e9volution des comportements d\u2019achat, et l\u2019\u00e9volution des relations avec des partenaires historiques, poussent les entreprises BtoB \u00e0 interagir directement avec le consommateur.<\/p>\n<cite>Claire Freulon, Responsable digital et e-commerce du groupe Cl\u00e9on Chaussures<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Peux-tu_nous_dire_quelques_mots_sur_ton_parcours_professionnel\"><\/span>Peux-tu nous dire quelques mots sur ton parcours professionnel ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je suis arriv\u00e9e en novembre 2019 en tant que salari\u00e9e pour d\u00e9velopper le p\u00f4le e-commerce. Nous sommes trois personnes dont deux e-store manager pour g\u00e9rer \u00e0 terme 5 sites e-commerce\u2026 et l\u2019\u00e9quipe continue de s&rsquo;agrandir !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quest-ce_qui_tanime\"><\/span>Qu\u2019est-ce qui t\u2019anime ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Principalement, <strong>le made in France et le d\u00e9veloppement d\u2019une d\u00e9marche \u00e9co-responsable.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"KOST Paris \u00a9 Sneakers Homme &amp; Femme\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/bvu_uQDXUSg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">D\u00e9couvrez la nouvelle collection de sneakers \u00e9thiques KOST Paris<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quel_a_ete_le_declic_pour_lancer_Belair_Digital_filiale_digitale_de_Cleon\"><\/span>Quel a \u00e9t\u00e9 le d\u00e9clic pour lancer Belair Digital, filiale digitale de Cl\u00e9on ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que salari\u00e9e, ce n\u2019est pas un d\u00e9marrage de z\u00e9ro, mais le fait d\u2019arriver dans une nouvelle structure et relever les challenges propos\u00e9s, a \u00e9t\u00e9 une r\u00e9elle motivation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, la cr\u00e9ation de cette filiale a permis \u00e0 l\u2019entreprise d\u2019avoir un recrutement facilit\u00e9, une gestion clarifi\u00e9e et d\u2019acc\u00e9l\u00e9rer sa croissance dans le e-commerce avec une \u00e9quipe d\u00e9di\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Peux-tu_nous_partager_3_cles_de_succes_pour_mener_a_bien_son_projet\"><\/span>Peux-tu nous partager 3 cl\u00e9s de succ\u00e8s, pour mener \u00e0 bien son projet ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019Esprit d\u2019\u00e9quipe\u00a0<\/li>\n\n\n\n<li>La Communication<\/li>\n\n\n\n<li>La Simplicit\u00e9<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CScsHlDLpWE\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Voir cette publication sur Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CScsHlDLpWE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">Une publication partag\u00e9e par KOST Paris (@kost_paris)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comment_reussir_la_transition_digitale_de_son_entreprise_et_developper_le_BtoC\"><\/span>Comment r\u00e9ussir la transition digitale de son entreprise et d\u00e9velopper le BtoC&nbsp;?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tout d&rsquo;abord, l\u2019\u00e9volution des comportements d\u2019achat et l\u2019\u00e9volution des relations avec des partenaires historiques poussent les entreprises BtoB \u00e0 interagir directement avec le consommateur.<\/strong>&nbsp;Ainsi, la cr\u00e9ation de la filiale Belair Digital permet \u00e0 l\u2019entreprise d\u2019orienter ses opportunit\u00e9s commerciales en investissant techniquement et humainement dans la cr\u00e9ation de sites e-commerce et de distribuer directement son offre produit via les Marketplace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Un_petit_mot_sur_WeForge\"><\/span>Un petit mot sur WeForge ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9sum\u00e9, c&rsquo;est un cadre de travail convivial qui facilite la mise en relation de diff\u00e9rents m\u00e9tiers. Que ce soit pour des activit\u00e9s salari\u00e9s, freelance ou encore d&rsquo;entreprenariat.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><strong>Claire Freulon<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"mailto:contact@bisoudrink.com\"><\/a><a href=\"mailto:claire.freulon@cleon.com\">claire.freulon@cleon.com<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2021\/08\/Cle%CC%81on_Infographie-1-438x1024.png\" alt=\"\" class=\"wp-image-4805\"\/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Belair digital est la filiale du groupe Cl\u00e9on Chaussures, qui con\u00e7oit et cr\u00e9e des collections de chaussures au travers de marques telles que KOST, KLEMAN ou encore Christophe AUGUIN.<\/p>\n","protected":false},"author":3,"featured_media":4807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[512,513],"tags":[515,591],"class_list":["post-4800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-serial-entrepreneur","tag-angers","tag-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serial Entrepreneur - Claire Freulon - Weforge<\/title>\n<meta name=\"description\" content=\"La manufacture Cl\u00e9on est une entreprise familiale cr\u00e9\u00e9e par Ren\u00e9 Cl\u00e9on, en 1945 \u00e0 la Romagne (49). 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