{"id":31413,"date":"2026-04-02T07:58:00","date_gmt":"2026-04-02T05:58:00","guid":{"rendered":"https:\/\/www.weforge.fr\/?p=27800"},"modified":"2026-06-12T14:08:07","modified_gmt":"2026-06-12T12:08:07","slug":"levenementiel-dentreprise-a-laube-de-lintelligence-artificielle","status":"publish","type":"post","link":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/","title":{"rendered":"L\u2019\u00e9v\u00e9nementiel d\u2019entreprise \u00e0 l\u2019aube de l\u2019intelligence artificielle"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lors d\u2019un r\u00e9cent WeTalk organis\u00e9 \u00e0 <a href=\"https:\/\/www.matikom.fr\/weforge\/office-cholet\/\" target=\"_blank\" rel=\"noreferrer noopener\">WeForge Cholet<\/a>, Quentin Vandecapelle, Directeur commercial de <a href=\"https:\/\/pistache-app.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pistache<\/a>, est venu d\u00e9crypter les mutations profondes de l\u2019\u00e9v\u00e9nementiel d\u2019entreprise \u00e0 l\u2019\u00e8re de l\u2019intelligence artificielle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre enjeux humains, complexit\u00e9 organisationnelle et r\u00e9volution technologique, un constat s\u2019impose : organiser un \u00e9v\u00e9nement aujourd\u2019hui ne se limite plus \u00e0 r\u00e9unir des participants, c\u2019est concevoir une exp\u00e9rience strat\u00e9gique.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#Deux_grandes_typologies_devenements\" >Deux grandes typologies d\u2019\u00e9v\u00e9nements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#Un_constat_cle_trop_de_temps_perdu_sur_la_logistique\" >Un constat cl\u00e9 : trop de temps perdu sur la logistique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#LIA_une_alliee_plutot_quune_menace\" >L\u2019IA : une alli\u00e9e plut\u00f4t qu\u2019une menace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#Vers_des_evenements_plus_personnalises_et_intelligents\" >Vers des \u00e9v\u00e9nements plus personnalis\u00e9s et intelligents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#La_fin_de_levenement_%E2%80%9Cone_shot%E2%80%9D\" >La fin de l\u2019\u00e9v\u00e9nement \u201cone shot\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#RSE_et_lien_humain_au_coeur_des_enjeux\" >RSE et lien humain au c\u0153ur des enjeux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#Centraliser_pour_mieux_organiser\" >Centraliser pour mieux organiser<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#Moins_de_gestion_plus_de_valeur\" >Moins de gestion, plus de valeur.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deux_grandes_typologies_devenements\"><\/span><strong>Deux grandes typologies d\u2019\u00e9v\u00e9nements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9v\u00e9nementiel d\u2019entreprise se structure autour de deux grandes cat\u00e9gories :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les \u00e9v\u00e9nements internes (coh\u00e9sion, engagement, culture d\u2019entreprise)<\/li>\n\n\n\n<li>Les \u00e9v\u00e9nements business (salons, conf\u00e9rences, d\u00e9veloppement commercial)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ces deux formats r\u00e9pondent \u00e0 des objectifs diff\u00e9rents\u2026 et n\u00e9cessitent donc des approches organisationnelles distinctes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Un_constat_cle_trop_de_temps_perdu_sur_la_logistique\"><\/span><strong>Un constat cl\u00e9 : trop de temps perdu sur la logistique<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, pr\u00e8s de&nbsp;<strong>50% du temps d\u2019organisation<\/strong>&nbsp;d\u2019un \u00e9v\u00e9nement est consacr\u00e9 \u00e0 des t\u00e2ches administratives et logistiques :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gestion des emails<\/li>\n\n\n\n<li>coordination des prestataires<\/li>\n\n\n\n<li>suivi des participants<\/li>\n\n\n\n<li>multiplication des outils (Excel, formulaires, emailing\u2026)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un empilement qui g\u00e9n\u00e8re \u00e0 la fois une perte de temps\u2026 et de qualit\u00e9.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201cOn multiplie les outils, donc on multiplie l\u2019information\u2026 et on finit par perdre en efficacit\u00e9.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9sultat : les organisateurs passent moins de temps sur ce qui cr\u00e9e r\u00e9ellement de la valeur, l\u2019exp\u00e9rience humaine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LIA_une_alliee_plutot_quune_menace\"><\/span><strong>L\u2019IA : une alli\u00e9e plut\u00f4t qu\u2019une menace<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Longtemps per\u00e7ue comme un risque, l\u2019intelligence artificielle s\u2019impose aujourd\u2019hui comme un&nbsp;<strong>partenaire op\u00e9rationnel<\/strong>. Son r\u00f4le ?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatiser les t\u00e2ches r\u00e9p\u00e9titives<\/li>\n\n\n\n<li>Centraliser les donn\u00e9es<\/li>\n\n\n\n<li>Faciliter la prise de d\u00e9cision<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mais surtout :&nbsp;<strong>redonner du temps \u00e0 l\u2019humain<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201cL\u2019IA ne remplace pas l\u2019organisateur : elle l\u2019accompagne pour qu\u2019il se concentre sur la cr\u00e9ativit\u00e9 et la relation.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vers_des_evenements_plus_personnalises_et_intelligents\"><\/span><strong>Vers des \u00e9v\u00e9nements plus personnalis\u00e9s et intelligents<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019un des grands apports de l\u2019IA r\u00e9side dans la personnalisation :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>messages adapt\u00e9s selon les profils<\/li>\n\n\n\n<li>parcours participants individualis\u00e9s<\/li>\n\n\n\n<li>acc\u00e8s cibl\u00e9 \u00e0 l\u2019information<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Fini le \u201cone-size-fits-all\u201d : chaque participant vit son propre \u00e9v\u00e9nement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_fin_de_levenement_%E2%80%9Cone_shot%E2%80%9D\"><\/span><strong>La fin de l\u2019\u00e9v\u00e9nement \u201cone shot\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Autre tendance forte : la&nbsp;<strong>seconde vie du contenu<\/strong>. Un \u00e9v\u00e9nement ne se limite plus \u00e0 un jour J. Il devient un levier de communication durable :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cr\u00e9ation de contenus sur place<\/li>\n\n\n\n<li>r\u00e9utilisation marketing<\/li>\n\n\n\n<li>amplification sur plusieurs semaines ou mois<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9v\u00e9nement s\u2019int\u00e8gre d\u00e9sormais dans une strat\u00e9gie globale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RSE_et_lien_humain_au_coeur_des_enjeux\"><\/span><strong>RSE et lien humain au c\u0153ur des enjeux<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au-del\u00e0 de la technologie, les attentes \u00e9voluent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>impact environnemental<\/li>\n\n\n\n<li>ancrage local<\/li>\n\n\n\n<li>cr\u00e9ation de lien social<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9v\u00e9nementiel devient un outil au service de la culture d\u2019entreprise et de la responsabilit\u00e9 soci\u00e9tale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Centraliser_pour_mieux_organiser\"><\/span><strong>Centraliser pour mieux organiser<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Face \u00e0 la multiplication des outils, une tendance se dessine : <strong>tout regrouper sur une seule plateforme<\/strong>. L\u2019objectif : simplifier les processus, fluidifier la collaboration et am\u00e9liorer l\u2019exp\u00e9rience globale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019IA \u201cm\u00e9tier\u201d (int\u00e9gr\u00e9e aux outils) permet d\u00e9sormais d\u2019aller plus loin que la simple g\u00e9n\u00e9ration de contenu : elle agit concr\u00e8tement dans l\u2019organisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Face \u00e0 la complexit\u00e9 croissante de l\u2019organisation \u00e9v\u00e9nementielle, Pistache apporte une r\u00e9ponse claire : centraliser, automatiser et simplifier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En regroupant tous les outils sur une seule plateforme et en s\u2019appuyant sur l\u2019IA, la solution permet de r\u00e9duire le temps pass\u00e9 sur la logistique et de fluidifier chaque \u00e9tape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moins_de_gestion_plus_de_valeur\"><\/span><strong>Moins de gestion, plus de valeur.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pistache ne remplace pas l\u2019humain : il lui redonne du temps pour se concentrer sur l\u2019essentiel, cr\u00e9er des \u00e9v\u00e9nements utiles, engageants et m\u00e9morables.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:quentin.vandecapelle@pistache-app.fr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Je contacte Quentin Vandecapelle<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lors d\u2019un r\u00e9cent WeTalk organis\u00e9 \u00e0 WeForge Cholet, Quentin Vandecapelle, Directeur commercial de Pistache, est venu d\u00e9crypter les mutations profondes de l\u2019\u00e9v\u00e9nementiel [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":31438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[762,512],"tags":[907,517,582,562],"class_list":["post-31413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-au-coeur-de-la-forge","category-actualites","tag-cholet","tag-entrepreneur","tag-forgeron","tag-intelligence-artificielle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019\u00e9v\u00e9nementiel d\u2019entreprise \u00e0 l\u2019\u00e8re de l\u2019IA : tendances et enjeux<\/title>\n<meta name=\"description\" content=\"Comment l\u2019IA transforme l\u2019\u00e9v\u00e9nementiel d\u2019entreprise ? Organisation, automatisation, personnalisation\u2026\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019\u00e9v\u00e9nementiel d\u2019entreprise \u00e0 l\u2019\u00e8re de l\u2019IA : tendances et enjeux\" \/>\n<meta property=\"og:description\" content=\"Comment l\u2019IA transforme l\u2019\u00e9v\u00e9nementiel d\u2019entreprise ? Organisation, automatisation, personnalisation\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/\" \/>\n<meta property=\"og:site_name\" content=\"Weforge\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/WeForgeBANZAIII\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-02T05:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T12:08:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-01-a-16.38.39.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benjamin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@we_forge\" \/>\n<meta name=\"twitter:site\" content=\"@we_forge\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/\"},\"author\":{\"name\":\"Benjamin\",\"@id\":\"https:\/\/www.matikom.fr\/weforge\/#\/schema\/person\/a3f8dc7bea5805e6641b4d7e8ae309f4\"},\"headline\":\"L\u2019\u00e9v\u00e9nementiel d\u2019entreprise \u00e0 l\u2019aube de l\u2019intelligence artificielle\",\"datePublished\":\"2026-04-02T05:58:00+00:00\",\"dateModified\":\"2026-06-12T12:08:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/\"},\"wordCount\":623,\"publisher\":{\"@id\":\"https:\/\/www.matikom.fr\/weforge\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-01-a-16.38.39.png\",\"keywords\":[\"Cholet\",\"Entrepreneur\",\"Forgeron\",\"Intelligence Artificielle\"],\"articleSection\":[\"Au c\u0153ur de la Forge\",\"Nos actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"hasPart\":[{\"@type\":\"SiteNavigationElement\",\"name\":\"Table of Contents\",\"url\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#ez-toc\",\"position\":1,\"hasPart\":[{\"@type\":\"SiteNavigationElement\",\"name\":\"Deux grandes typologies d\u2019\u00e9v\u00e9nements\",\"url\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#deux-grandes-typologies-devenements\",\"position\":2},{\"@type\":\"SiteNavigationElement\",\"name\":\"Un constat cl\u00e9 : trop de temps perdu sur la logistique\",\"url\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#un-constat-cle-trop-de-temps-perdu-sur-la-logistique\",\"position\":3},{\"@type\":\"SiteNavigationElement\",\"name\":\"L\u2019IA : une alli\u00e9e plut\u00f4t qu\u2019une menace\",\"url\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#lia-une-alliee-plutot-quune-menace\",\"position\":4},{\"@type\":\"SiteNavigationElement\",\"name\":\"Vers des \u00e9v\u00e9nements plus personnalis\u00e9s et intelligents\",\"url\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#vers-des-evenements-plus-personnalises-et-intelligents\",\"position\":5},{\"@type\":\"SiteNavigationElement\",\"name\":\"La fin de l\u2019\u00e9v\u00e9nement \u201cone shot\u201d\",\"url\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#la-fin-de-levenement-%e2%80%9cone-shot%e2%80%9d\",\"position\":6},{\"@type\":\"SiteNavigationElement\",\"name\":\"RSE et lien humain au c\u0153ur des enjeux\",\"url\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#rse-et-lien-humain-au-coeur-des-enjeux\",\"position\":7},{\"@type\":\"SiteNavigationElement\",\"name\":\"Centraliser pour mieux organiser\",\"url\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#centraliser-pour-mieux-organiser\",\"position\":8},{\"@type\":\"SiteNavigationElement\",\"name\":\"Moins de gestion, plus de valeur.\",\"url\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#moins-de-gestion-plus-de-valeur\",\"position\":9}]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/\",\"url\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/\",\"name\":\"L\u2019\u00e9v\u00e9nementiel d\u2019entreprise \u00e0 l\u2019\u00e8re de l\u2019IA : tendances et enjeux\",\"isPartOf\":{\"@id\":\"https:\/\/www.matikom.fr\/weforge\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-01-a-16.38.39.png\",\"datePublished\":\"2026-04-02T05:58:00+00:00\",\"dateModified\":\"2026-06-12T12:08:07+00:00\",\"description\":\"Comment l\u2019IA transforme l\u2019\u00e9v\u00e9nementiel d\u2019entreprise ? Organisation, automatisation, personnalisation\u2026\",\"breadcrumb\":{\"@id\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#primaryimage\",\"url\":\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-01-a-16.38.39.png\",\"contentUrl\":\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-01-a-16.38.39.png\",\"width\":1366,\"height\":717,\"caption\":\"Quentin Vandecapelle pr\u00e9sente les enjeux de l'\u00e9v\u00e9nementiel aux entrepreneurs\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.matikom.fr\/weforge\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Au c\u0153ur de la Forge\",\"item\":\"https:\/\/www.matikom.fr\/weforge\/au-coeur-de-la-forge\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"L\u2019\u00e9v\u00e9nementiel d\u2019entreprise \u00e0 l\u2019aube de l\u2019intelligence artificielle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.matikom.fr\/weforge\/#website\",\"url\":\"https:\/\/www.matikom.fr\/weforge\/\",\"name\":\"Weforge\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.matikom.fr\/weforge\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.matikom.fr\/weforge\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.matikom.fr\/weforge\/#organization\",\"name\":\"WeForge\",\"url\":\"https:\/\/www.matikom.fr\/weforge\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.matikom.fr\/weforge\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2026\/06\/weforge_200.png\",\"contentUrl\":\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2026\/06\/weforge_200.png\",\"width\":200,\"height\":200,\"caption\":\"WeForge\"},\"image\":{\"@id\":\"https:\/\/www.matikom.fr\/weforge\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/fr-fr.facebook.com\/WeForgeBANZAIII\/\",\"https:\/\/x.com\/we_forge\",\"https:\/\/www.instagram.com\/weforge\/\",\"https:\/\/www.linkedin.com\/company\/weforge\",\"https:\/\/www.youtube.com\/channel\/UCoNByvOLK7F3r48nDGA57fA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.matikom.fr\/weforge\/#\/schema\/person\/a3f8dc7bea5805e6641b4d7e8ae309f4\",\"name\":\"Benjamin\",\"description\":\"Lorem ipsum\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u2019\u00e9v\u00e9nementiel d\u2019entreprise \u00e0 l\u2019\u00e8re de l\u2019IA : tendances et enjeux","description":"Comment l\u2019IA transforme l\u2019\u00e9v\u00e9nementiel d\u2019entreprise ? Organisation, automatisation, personnalisation\u2026","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"L\u2019\u00e9v\u00e9nementiel d\u2019entreprise \u00e0 l\u2019\u00e8re de l\u2019IA : tendances et enjeux","og_description":"Comment l\u2019IA transforme l\u2019\u00e9v\u00e9nementiel d\u2019entreprise ? Organisation, automatisation, personnalisation\u2026","og_url":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/","og_site_name":"Weforge","article_publisher":"https:\/\/fr-fr.facebook.com\/WeForgeBANZAIII\/","article_published_time":"2026-04-02T05:58:00+00:00","article_modified_time":"2026-06-12T12:08:07+00:00","og_image":[{"width":1366,"height":717,"url":"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-01-a-16.38.39.png","type":"image\/png"}],"author":"Benjamin","twitter_card":"summary_large_image","twitter_creator":"@we_forge","twitter_site":"@we_forge","twitter_misc":{"\u00c9crit par":"Benjamin","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#article","isPartOf":{"@id":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/"},"author":{"name":"Benjamin","@id":"https:\/\/www.matikom.fr\/weforge\/#\/schema\/person\/a3f8dc7bea5805e6641b4d7e8ae309f4"},"headline":"L\u2019\u00e9v\u00e9nementiel d\u2019entreprise \u00e0 l\u2019aube de l\u2019intelligence artificielle","datePublished":"2026-04-02T05:58:00+00:00","dateModified":"2026-06-12T12:08:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/"},"wordCount":623,"publisher":{"@id":"https:\/\/www.matikom.fr\/weforge\/#organization"},"image":{"@id":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#primaryimage"},"thumbnailUrl":"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-01-a-16.38.39.png","keywords":["Cholet","Entrepreneur","Forgeron","Intelligence Artificielle"],"articleSection":["Au c\u0153ur de la Forge","Nos actualit\u00e9s"],"inLanguage":"fr-FR","hasPart":[{"@type":"SiteNavigationElement","name":"Table of Contents","url":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#ez-toc","position":1,"hasPart":[{"@type":"SiteNavigationElement","name":"Deux grandes typologies d\u2019\u00e9v\u00e9nements","url":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#deux-grandes-typologies-devenements","position":2},{"@type":"SiteNavigationElement","name":"Un constat cl\u00e9 : trop de temps perdu sur la logistique","url":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#un-constat-cle-trop-de-temps-perdu-sur-la-logistique","position":3},{"@type":"SiteNavigationElement","name":"L\u2019IA : une alli\u00e9e plut\u00f4t qu\u2019une menace","url":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#lia-une-alliee-plutot-quune-menace","position":4},{"@type":"SiteNavigationElement","name":"Vers des \u00e9v\u00e9nements plus personnalis\u00e9s et intelligents","url":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#vers-des-evenements-plus-personnalises-et-intelligents","position":5},{"@type":"SiteNavigationElement","name":"La fin de l\u2019\u00e9v\u00e9nement \u201cone shot\u201d","url":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#la-fin-de-levenement-%e2%80%9cone-shot%e2%80%9d","position":6},{"@type":"SiteNavigationElement","name":"RSE et lien humain au c\u0153ur des enjeux","url":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#rse-et-lien-humain-au-coeur-des-enjeux","position":7},{"@type":"SiteNavigationElement","name":"Centraliser pour mieux organiser","url":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#centraliser-pour-mieux-organiser","position":8},{"@type":"SiteNavigationElement","name":"Moins de gestion, plus de valeur.","url":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#moins-de-gestion-plus-de-valeur","position":9}]}]},{"@type":"WebPage","@id":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/","url":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/","name":"L\u2019\u00e9v\u00e9nementiel d\u2019entreprise \u00e0 l\u2019\u00e8re de l\u2019IA : tendances et enjeux","isPartOf":{"@id":"https:\/\/www.matikom.fr\/weforge\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#primaryimage"},"image":{"@id":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#primaryimage"},"thumbnailUrl":"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-01-a-16.38.39.png","datePublished":"2026-04-02T05:58:00+00:00","dateModified":"2026-06-12T12:08:07+00:00","description":"Comment l\u2019IA transforme l\u2019\u00e9v\u00e9nementiel d\u2019entreprise ? Organisation, automatisation, personnalisation\u2026","breadcrumb":{"@id":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#primaryimage","url":"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-01-a-16.38.39.png","contentUrl":"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-01-a-16.38.39.png","width":1366,"height":717,"caption":"Quentin Vandecapelle pr\u00e9sente les enjeux de l'\u00e9v\u00e9nementiel aux entrepreneurs"},{"@type":"BreadcrumbList","@id":"https:\/\/www.matikom.fr\/weforge\/actualites\/levenementiel-dentreprise-a-laube-de-lintelligence-artificielle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.matikom.fr\/weforge\/"},{"@type":"ListItem","position":2,"name":"Au c\u0153ur de la Forge","item":"https:\/\/www.matikom.fr\/weforge\/au-coeur-de-la-forge\/"},{"@type":"ListItem","position":3,"name":"L\u2019\u00e9v\u00e9nementiel d\u2019entreprise \u00e0 l\u2019aube de l\u2019intelligence artificielle"}]},{"@type":"WebSite","@id":"https:\/\/www.matikom.fr\/weforge\/#website","url":"https:\/\/www.matikom.fr\/weforge\/","name":"Weforge","description":"","publisher":{"@id":"https:\/\/www.matikom.fr\/weforge\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.matikom.fr\/weforge\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.matikom.fr\/weforge\/#organization","name":"WeForge","url":"https:\/\/www.matikom.fr\/weforge\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.matikom.fr\/weforge\/#\/schema\/logo\/image\/","url":"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2026\/06\/weforge_200.png","contentUrl":"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2026\/06\/weforge_200.png","width":200,"height":200,"caption":"WeForge"},"image":{"@id":"https:\/\/www.matikom.fr\/weforge\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-fr.facebook.com\/WeForgeBANZAIII\/","https:\/\/x.com\/we_forge","https:\/\/www.instagram.com\/weforge\/","https:\/\/www.linkedin.com\/company\/weforge","https:\/\/www.youtube.com\/channel\/UCoNByvOLK7F3r48nDGA57fA"]},{"@type":"Person","@id":"https:\/\/www.matikom.fr\/weforge\/#\/schema\/person\/a3f8dc7bea5805e6641b4d7e8ae309f4","name":"Benjamin","description":"Lorem ipsum"}]}},"_links":{"self":[{"href":"https:\/\/www.matikom.fr\/weforge\/wp-json\/wp\/v2\/posts\/31413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.matikom.fr\/weforge\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.matikom.fr\/weforge\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.matikom.fr\/weforge\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.matikom.fr\/weforge\/wp-json\/wp\/v2\/comments?post=31413"}],"version-history":[{"count":2,"href":"https:\/\/www.matikom.fr\/weforge\/wp-json\/wp\/v2\/posts\/31413\/revisions"}],"predecessor-version":[{"id":31851,"href":"https:\/\/www.matikom.fr\/weforge\/wp-json\/wp\/v2\/posts\/31413\/revisions\/31851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.matikom.fr\/weforge\/wp-json\/wp\/v2\/media\/31438"}],"wp:attachment":[{"href":"https:\/\/www.matikom.fr\/weforge\/wp-json\/wp\/v2\/media?parent=31413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.matikom.fr\/weforge\/wp-json\/wp\/v2\/categories?post=31413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.matikom.fr\/weforge\/wp-json\/wp\/v2\/tags?post=31413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}