{"id":25750,"date":"2025-04-24T15:32:48","date_gmt":"2025-04-24T13:32:48","guid":{"rendered":"https:\/\/www.weforge.fr\/?p=25750"},"modified":"2026-06-12T14:32:23","modified_gmt":"2026-06-12T12:32:23","slug":"serial-entrepreneur-patrice-hillaire-leader-advocacy","status":"publish","type":"post","link":"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-patrice-hillaire-leader-advocacy\/","title":{"rendered":"Serial Entrepreneur | Patrice Hillaire | Leader Advocacy"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-patrice-hillaire-leader-advocacy\/#Leader_Advocacy_quand_les_dirigeants_prennent_la_parole_en_ligne\" >Leader Advocacy : quand les dirigeants prennent la parole en ligne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-patrice-hillaire-leader-advocacy\/#Un_parcours_forge_dans_limpact_digital\" >Un parcours forg\u00e9 dans l\u2019impact digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-patrice-hillaire-leader-advocacy\/#Conseil_formation_et%E2%80%A6_podcast\" >Conseil, formation et\u2026 podcast !<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-patrice-hillaire-leader-advocacy\/#Le_choix_dun_coworking_avec_une_ame\" >Le choix d\u2019un coworking avec une \u00e2me<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-patrice-hillaire-leader-advocacy\/#Ses_ambitions\" >Ses ambitions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leader_Advocacy_quand_les_dirigeants_prennent_la_parole_en_ligne\"><\/span><strong>Leader Advocacy : quand les dirigeants prennent la parole en ligne<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rencontre avec Patrice Hillaire, expert en marketing d&rsquo;influence des leaders et des collaborateurs<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ancien responsable des r\u00e9seaux sociaux du groupe La Poste<\/strong>, Patrice Hillaire s\u2019est lanc\u00e9 en 2023 dans l\u2019entrepreneuriat pour fonder <strong><a href=\"https:\/\/leaderadvocacy.com\/wp\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Leader Advocacy<\/a><\/strong>, une structure 100 % d\u00e9di\u00e9e \u00e0 la <strong>prise de parole des dirigeants sur les r\u00e9seaux sociaux<\/strong>. Son objectif : faire \u00e9merger une nouvelle forme de leadership en ligne, plus incarn\u00e9, plus audible et plus strat\u00e9gique.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u00ab Aujourd\u2019hui, beaucoup d\u2019entreprises misent sur l&rsquo;incarnation pour se rendre visibles en ligne. C\u2019est tout l\u2019enjeu du <\/em><strong><em>leader advocacy<\/em><\/strong><em> et de l\u2019<\/em><strong><em>employee advocacy<\/em><\/strong><em>. \u00bb<\/em><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Un_parcours_forge_dans_limpact_digital\"><\/span><strong>Un parcours forg\u00e9 dans l\u2019impact digital<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Patrice Hillaire d\u00e9marre sa carri\u00e8re chez <strong>Photomaton<\/strong>, puis rejoint un GIE en sant\u00e9 d\u00e9di\u00e9 \u00e0 la carte Vitale avant d&rsquo;int\u00e9grer <strong>La Poste en 2008<\/strong>, o\u00f9 il cr\u00e9e et structure la pr\u00e9sence du groupe sur les r\u00e9seaux sociaux d\u00e8s 2010. En 2012, il initie les premi\u00e8res actions d\u2019<strong>employee advocacy<\/strong> en interne, avant de se concentrer en 2017 sur la <strong>communication sur les r\u00e9seaux sociaux du COMEX<\/strong>, une d\u00e9marche encore peu r\u00e9pandue en France \u00e0 l\u2019\u00e9poque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette exp\u00e9rience de 15 ans dans les arcanes de la communication institutionnelle le convainc d\u2019un besoin \u00e9mergent : <strong>accompagner les dirigeants \u00e0 devenir des voix influentes sur les r\u00e9seaux sociaux<\/strong>. C\u2019est ainsi que na\u00eet <strong>Leader Advocacy<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/linktr.ee\/leaderadvocacy?utm_source=linktree_profile_share&amp;ltsid=5c7d9320-0ed3-4ca3-b66b-5fe0234b085f\"><img decoding=\"async\" data-id=\"25751\" src=\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-14-a-17.37.43.png\" alt=\"\" class=\"wp-image-25751\"\/><\/a><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conseil_formation_et%E2%80%A6_podcast\"><\/span><strong>Conseil, formation et\u2026 podcast !<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, Patrice propose :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Des accompagnements sur mesure<\/strong> pour des dirigeants de toutes tailles d\u2019entreprise (de 13 \u00e0 55 000 collaborateurs),<br><\/li>\n\n\n\n<li><strong>Des formations<\/strong> pour les startups, les scale-ups ou les grands groupes pour comprendre les enjeux des prises de parole des dirigeants et des collaborateurs<br><\/li>\n\n\n\n<li>Et un <strong>podcast<\/strong> original (36 \u00e9pisodes \u00e0 date) qui explore la communication des leaders \u00e0 travers des interviews d\u2019experts ou des praticiens de ce sujet.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u00ab La pr\u00e9sence en ligne d\u2019un dirigeant rassure les investisseurs, structure la marque employeur et valorise la vision de l\u2019entreprise. \u00bb<\/em><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Le_choix_dun_coworking_avec_une_ame\"><\/span><strong>Le choix d\u2019un coworking avec une \u00e2me<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Patrice s\u2019est install\u00e9 \u00e0 <strong>WeForge Angers Centre<\/strong> apr\u00e8s une ann\u00e9e de t\u00e9l\u00e9travail int\u00e9gral :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u00ab J\u2019avais besoin d\u2019un lieu pour me structurer, cr\u00e9er un rythme. WeForge m\u2019a offert un environnement calme, une ambiance, une \u00e2me. \u00bb<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ici, il d\u00e9veloppe son r\u00e9seau pro, \u00e9change avec d\u2019autres entrepreneurs, et alimente sa vision. Il trouve chez WeForge un \u00e9cosyst\u00e8me align\u00e9 avec ses valeurs d\u2019ind\u00e9pendance, de l\u00e9gitimit\u00e9 et d\u2019expertise assum\u00e9e.<\/p>\n\n\n\n<iframe src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7313163914509209601?collapsed=1\" height=\"399\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Post int\u00e9gr\u00e9\"><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ses_ambitions\"><\/span><strong>Ses ambitions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demeurer ind\u00e9pendant<\/strong>,<br><\/li>\n\n\n\n<li><strong>Devenir une r\u00e9f\u00e9rence fran\u00e7aise du leader advocacy<\/strong>,<br><\/li>\n\n\n\n<li>Et continuer \u00e0 faire bouger les lignes de la communication d\u2019influence sur LinkedIn, X (ex-Twitter) ou encore Instagram.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Suivez Patrice Hillaire sur<a href=\"https:\/\/www.linkedin.com\/in\/patricehillaire\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> LinkedIn<br><\/a> \ud83d\udc49 En savoir plus sur <a href=\"https:\/\/www.matikom.fr\/weforge\/coworking-angers-centre\/\" target=\"_blank\" rel=\"noreferrer noopener\">WeForge Angers Centre<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"mailto:patrice@leaderadvocacy.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">J&rsquo;envoie un mail \u00e0 Patrice<\/a><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.matikom.fr\/weforge\/a-propos\/\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus sur WeForge<\/a><\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2025\/04\/Infographie-Leader-Advocacy.png\" alt=\"\" class=\"wp-image-25754\" style=\"width:512px;height:auto\"\/><figcaption class=\"wp-element-caption\">Infographie Leader Advocacy<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leader Advocacy : quand les dirigeants prennent la parole en ligne. Rencontre avec Patrice Hillaire, expert en marketing d&rsquo;influence.<\/p>\n","protected":false},"author":3,"featured_media":25753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[512,513],"tags":[515,517,582],"class_list":["post-25750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-serial-entrepreneur","tag-angers","tag-entrepreneur","tag-forgeron"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serial Entrepreneur | Patrice Hillaire | Leader Advocacy - Weforge<\/title>\n<meta name=\"description\" content=\"Leader Advocacy : quand les dirigeants prennent la parole en ligne. 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