{"id":25522,"date":"2025-03-05T08:33:00","date_gmt":"2025-03-05T07:33:00","guid":{"rendered":"https:\/\/www.weforge.fr\/?p=25522"},"modified":"2026-06-12T14:37:55","modified_gmt":"2026-06-12T12:37:55","slug":"lart-du-pitch-avec-what-the-hack","status":"publish","type":"post","link":"https:\/\/www.matikom.fr\/weforge\/actualites\/lart-du-pitch-avec-what-the-hack\/","title":{"rendered":"L\u2019art du pitch : captez, convainquez, impressionnez ! avec What The Hack"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le mardi 25 f\u00e9vrier 2025, WeForge Angers Centre a accueilli une communaut\u00e9 d\u2019entrepreneurs, freelances et ind\u00e9pendants pour une session immersive autour de <strong>l\u2019art du pitch<\/strong>, anim\u00e9e par <strong>Fran\u00e7ois Gobert<\/strong>, fondateur de <strong><a href=\"https:\/\/whatthehack.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">What The Hack<\/a><\/strong> et du <a href=\"https:\/\/cinemasprint.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Cin\u00e9ma Sprint<\/strong>.<\/a> Sp\u00e9cialiste de la structuration d\u2019id\u00e9es et de la prise de parole, Fran\u00e7ois Gobert a partag\u00e9 son expertise, enrichie par ses exp\u00e9riences \u00e0 travers les <strong>Startup Weekends, Hackathons d\u2019entreprises<\/strong> et les \u00e9v\u00e9nements <strong>Cin\u00e9ma Sprint<\/strong>, o\u00f9 chaque projet se cl\u00f4ture par un pitch.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&nbsp;<strong>\u00ab\u00a0Le pitch, c\u2019est un lien, une navette entre vous et une audience.\u00a0\u00bb<\/strong> \u2013 Fran\u00e7ois Gobert<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/lart-du-pitch-avec-what-the-hack\/#Pourquoi_soigner_son_pitch\" >Pourquoi soigner son pitch ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/lart-du-pitch-avec-what-the-hack\/#Les_fondamentaux_du_pitch\" >Les fondamentaux du pitch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/lart-du-pitch-avec-what-the-hack\/#Pitcher_en_conditions_reelles_et_avec_ses_tripes_lexperience_Cinema_Sprint\" >Pitcher en conditions r\u00e9elles et avec ses tripes : l\u2019exp\u00e9rience Cin\u00e9ma Sprint<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/lart-du-pitch-avec-what-the-hack\/#Slides_et_prise_de_parole_les_regles_dor\" >Slides et prise de parole : les r\u00e8gles d\u2019or<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/lart-du-pitch-avec-what-the-hack\/#Et_maintenant_a_vous_de_jouer\" >Et maintenant, \u00e0 vous de jouer !<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_soigner_son_pitch\"><\/span>Pourquoi soigner son pitch ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un pitch efficace, c\u2019est <strong>bien plus qu\u2019un simple discours<\/strong> : c\u2019est une <strong>histoire captivante<\/strong>, une <strong>pr\u00e9sentation claire<\/strong> et une <strong>prise de parole impactante<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39 <strong>\u00ab\u00a0Le pitch, c\u2019est un lien, une navette entre vous et une audience.\u00a0\u00bb<\/strong> \u2013 Fran\u00e7ois Gobert<br>\ud83d\udd39 <strong>\u201cC&rsquo;est comme une musique : construire des couplets, un refrain, des punchlines, des transitions\u2026 pour poser un rythme !\u201d <\/strong>\u2013 Fran\u00e7ois Gobert<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_fondamentaux_du_pitch\"><\/span><strong>Les fondamentaux du pitch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fran\u00e7ois Gobert a d\u00e9taill\u00e9 une structure en <strong>trois actes<\/strong> :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Le D\u00e9but : accrochez votre audience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les premi\u00e8res secondes sont d\u00e9terminantes. L\u2019objectif : capter l\u2019attention, poser le contexte et embarquer l\u2019audience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Teaser impactant<\/strong> : nom, logo, accroche percutante (7 mots max).<\/li>\n\n\n\n<li><strong>Exposition du probl\u00e8me et du contexte<\/strong> : Pourquoi ce besoin existe-t-il ? Pourquoi n\u2019est-il pas r\u00e9solu ? Quels sont les constats&nbsp;?<\/li>\n\n\n\n<li><strong>Introduction de la solution<\/strong> : r\u00e9ponse claire et b\u00e9n\u00e9fices concrets.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udee0 <strong>Exemple inspirant : le pitch Airbnb<\/strong> utilis\u00e9 comme cas d\u2019\u00e9cole pour illustrer ces principes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Le Milieu : l\u2018argumentaire pour \u00e9taye et cr\u00e9dibiliser votre projet<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00e9monstration produit\/service<\/strong> : montrez en quoi votre solution est innovante.<\/li>\n\n\n\n<li><strong>\u00c9tude du march\u00e9<\/strong> : validation de la pertinence du probl\u00e8me et du potentiel.<\/li>\n\n\n\n<li><strong>Mod\u00e8le \u00e9conomique<\/strong> : prouver la viabilit\u00e9 du projet.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. La Fin : rassurez et projetez l\u2019audience<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vision et roadmap<\/strong> : strat\u00e9gie de d\u00e9veloppement et objectifs.<\/li>\n\n\n\n<li><strong>Donn\u00e9es financi\u00e8res et gestion<\/strong> : projections et chiffres cl\u00e9s.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u2019\u00e9quipe derri\u00e8re le projet<\/strong> : car <strong>\u00ab\u00a0on investit avant tout sur des personnes !\u00a0\u00bb<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pitcher_en_conditions_reelles_et_avec_ses_tripes_lexperience_Cinema_Sprint\"><\/span><strong>Pitcher en conditions r\u00e9elles et avec ses tripes : l\u2019exp\u00e9rience Cin\u00e9ma Sprint<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le Cin\u00e9ma Sprint, organis\u00e9 en partenariat avec <strong>le festival Premiers Plans d\u2019Angers<\/strong>, pousse l\u2019art du pitch \u00e0 son paroxysme. Les participants pr\u00e9sentent leur projet de film <strong>devant 250 spectateurs et un jury professionnel<\/strong>, dans un cadre exigeant, artistique et sous pression.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 <strong>Cl\u00e9s pour r\u00e9ussir son pitch en public :<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f <strong>Pr\u00e9parer son discours<\/strong> : accroche, storytelling, timing ma\u00eetris\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f <strong>Captiver l\u2019auditoire<\/strong> : connexion avec le public, \u00eatre au pr\u00e9sent, transitions fluides. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714\ufe0f <strong>Utiliser un support efficace<\/strong> : slides minimalistes et impactantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd17 <strong>\u00c0 voir : l\u2019intro du pitch inspirant de \u00ab\u00a0Chienne de France\u00a0\u00bb avec 2 temps \u2013 on capte l\u2019attention et on pose un contexte d\u2019\u00e9quipe avec un jeu de traduction et de dialogue et on explique ce qu\u2019on va voir avec \u00be phrases courtes et impactantes<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Pitch Chienne de France - CIN\u00c9MA SPRINT 6\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/QhT6zFKR3II?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Slides_et_prise_de_parole_les_regles_dor\"><\/span><strong>Slides et prise de parole : les r\u00e8gles d\u2019or<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un bon pitch ne repose pas uniquement sur son contenu, mais aussi sur <strong>sa mise en sc\u00e8ne<\/strong> : <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Slides clairs et lisibles<\/strong> : mots-cl\u00e9s, chiffres marquants, pictogrammes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Design attractif<\/strong> : Canva est un outil pratique pour soigner vos supports. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pr\u00e9sence sc\u00e9nique<\/strong> : sourire, contact visuel, voix assur\u00e9e et impactante (\u00e0 ne surtout pas n\u00e9gliger).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>\u00c0 \u00e9viter :<\/strong> trop de texte, lecture des slides, improvisation totale.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Et_maintenant_a_vous_de_jouer\"><\/span><strong>Et maintenant, \u00e0 vous de jouer !<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00eat \u00e0 perfectionner votre pitch et marquer les esprits ? D\u00e9couvrez les activit\u00e9s de <strong>What The Hack<\/strong> et du <strong>Cin\u00e9ma Sprint<\/strong> pour approfondir l\u2019art du storytelling et du pitch en conditions r\u00e9elles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>En savoir plus sur Fran\u00e7ois Gobert et ses initiatives :<\/strong> \ud83d\udd17<a href=\"https:\/\/whatthehack.fr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> What The Hack (t\u00e9l\u00e9charger le livre blanc de l\u2019art du pitch sur le site)<\/a> \ud83d\udd17<a href=\"https:\/\/cinemasprint.fr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Cin\u00e9ma Sprint<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:francois@whatthehack.fr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Je contacte Fran\u00e7ois Gobert<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Rejoignez WeForge et rencontrez la communaut\u00e9 entrepreneuriale !<\/strong> \ud83d\udd17 <a href=\"https:\/\/www.matikom.fr\/weforge\/coworking-angers-centre\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir WeForge Angers Centre<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retour sur l&rsquo;\u00e9v\u00e9nement inspirant \u00ab\u00a0l\u2019art du pitch\u00a0\u00bb, anim\u00e9 par Fran\u00e7ois Gobert, fondateur de What The Hack et du Cin\u00e9ma Sprint. <\/p>\n","protected":false},"author":3,"featured_media":25524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[762,512],"tags":[515,935],"class_list":["post-25522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-au-coeur-de-la-forge","category-actualites","tag-angers","tag-wetalk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;art du pitch : comment capter et convaincre votre audience<\/title>\n<meta name=\"description\" content=\"Retour sur l&#039;\u00e9v\u00e9nement inspirant &quot;l\u2019art du pitch&quot;, anim\u00e9 par Fran\u00e7ois Gobert, fondateur de What The Hack et du Cin\u00e9ma Sprint.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;art du pitch : comment capter et convaincre votre audience\" \/>\n<meta property=\"og:description\" content=\"Retour sur l&#039;\u00e9v\u00e9nement inspirant &quot;l\u2019art du pitch&quot;, anim\u00e9 par Fran\u00e7ois Gobert, fondateur de What The Hack et du Cin\u00e9ma Sprint.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.matikom.fr\/weforge\/actualites\/lart-du-pitch-avec-what-the-hack\/\" \/>\n<meta property=\"og:site_name\" content=\"Weforge\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/WeForgeBANZAIII\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-05T07:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T12:37:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2025\/03\/Atelier-art-du-pitch-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1716\" \/>\n\t<meta property=\"og:image:height\" content=\"824\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benjamin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@we_forge\" \/>\n<meta name=\"twitter:site\" content=\"@we_forge\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/lart-du-pitch-avec-what-the-hack\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.matikom.fr\/weforge\/actualites\/lart-du-pitch-avec-what-the-hack\/\"},\"author\":{\"name\":\"Benjamin\",\"@id\":\"https:\/\/www.matikom.fr\/weforge\/#\/schema\/person\/a3f8dc7bea5805e6641b4d7e8ae309f4\"},\"headline\":\"L\u2019art du pitch : captez, convainquez, impressionnez ! 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