{"id":24714,"date":"2024-10-29T16:28:06","date_gmt":"2024-10-29T15:28:06","guid":{"rendered":"https:\/\/www.weforge.fr\/?p=24714"},"modified":"2026-06-12T10:59:08","modified_gmt":"2026-06-12T08:59:08","slug":"limage-au-service-de-votre-image-un-wetalk-anime-par-thomas-bonnet","status":"publish","type":"post","link":"https:\/\/www.matikom.fr\/weforge\/actualites\/limage-au-service-de-votre-image-un-wetalk-anime-par-thomas-bonnet\/","title":{"rendered":"L\u2019image au service de votre image, un wetalk anim\u00e9 par Thomas Bonnet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le mardi 15 octobre, <strong><a href=\"https:\/\/www.matikom.fr\/weforge\/coworking-angers\/\" type=\"page\" id=\"23844\">WeForge Angers <\/a><a href=\"https:\/\/www.matikom.fr\/weforge\/coworking-angers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centre<\/a> <\/strong>a eu le plaisir d\u2019accueillir un \u00e9v\u00e9nement unique : <strong>\u201cL\u2019image au service de votre image\u201d<\/strong>, anim\u00e9 par <strong>Thomas Bonnet<\/strong>, photographe professionnel sp\u00e9cialis\u00e9 en mariage. Cet atelier a r\u00e9v\u00e9l\u00e9 aux entrepreneurs, dirigeants et freelances l&rsquo;importance de l&rsquo;image dans la communication d&rsquo;entreprise et la construction d&rsquo;une marque forte.\u00a0<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/limage-au-service-de-votre-image-un-wetalk-anime-par-thomas-bonnet\/#1_Limpact_de_la_photo_sur_votre_image_de_marque_par_Thomas_Bonnet\" >1. L\u2019impact de la photo sur votre image de marque&nbsp;par Thomas Bonnet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/limage-au-service-de-votre-image-un-wetalk-anime-par-thomas-bonnet\/#2_Conseils_pratiques_pour_reussir_vos_visuels_dentreprise\" >2. Conseils pratiques pour r\u00e9ussir vos visuels d\u2019entreprise&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/limage-au-service-de-votre-image-un-wetalk-anime-par-thomas-bonnet\/#La_conclusion_de_Thomas_Bonnet_Limportance_de_reflechir_a_votre_image\" >La conclusion de Thomas Bonnet : L\u2019importance de r\u00e9fl\u00e9chir \u00e0 votre image&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Limpact_de_la_photo_sur_votre_image_de_marque_par_Thomas_Bonnet\"><\/span><strong>1. L\u2019impact de la photo sur votre image de marque&nbsp;<\/strong>par Thomas Bonnet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e8s le d\u00e9but de la session, Thomas Bonnet a captiv\u00e9 l&rsquo;audience en pr\u00e9sentant des images qui ont suscit\u00e9 de multiples interpr\u00e9tations. L&rsquo;objectif ? Montrer \u00e0 quel point une image bien choisie peut influencer la perception de votre marque.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La photographie : un vecteur d\u2019identit\u00e9 visuelle&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La qualit\u00e9 des visuels est cruciale pour v\u00e9hiculer les valeurs et le message de votre entreprise. De fait, des images coh\u00e9rentes avec votre identit\u00e9 visuelle renforcent le sentiment de professionnalisme, de cr\u00e9dibilit\u00e9 et d\u2019attractivit\u00e9 de votre marque.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201cLe cerveau n\u2019aime pas le vide, il a besoin de remplir pour interpr\u00e9ter\u201d <\/strong>\u2014 Thomas Bonnet&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le storytelling par l\u2019image&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thomas a mis en avant l&rsquo;importance de contextualiser les images pour raconter votre histoire, vos valeurs et votre culture d\u2019entreprise. Les 5 W (Who, When, What, Why, Where) sont autant de rep\u00e8res pour choisir des photos qui parlent directement \u00e0 votre public.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"24717\" src=\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2024\/10\/0076_DSC_8511-1024x678.jpeg\" alt=\"\" class=\"wp-image-24717\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"24718\" src=\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2024\/10\/NI2_5064-1024x684.jpeg\" alt=\"\" class=\"wp-image-24718\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"24719\" src=\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2024\/10\/photo-5-683x1024.jpeg\" alt=\"\" class=\"wp-image-24719\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Des exemples inspirants : Airbnb, Nike, et iPhone&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thomas a illustr\u00e9 ses propos avec des exemples concrets :&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf <strong>Airbnb <\/strong>: Des visuels qui capturent l&rsquo;\u00e9motion et sollicitent les 5 sens, mettant en avant des logements insolites et une exp\u00e9rience utilisateur unique.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf <strong>Nike <\/strong>: L\u2019art de la mise en sc\u00e8ne, une th\u00e9\u00e2tralisation des valeurs de la marque pour susciter l\u2019adh\u00e9sion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf <strong>iPhone <\/strong>: La campagne \u201cShot on iPhone\u201d mise sur la simplicit\u00e9, les contrastes et une palette de couleurs soigneusement s\u00e9lectionn\u00e9e.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201cAujourd&rsquo;hui, nous sommes expos\u00e9s \u00e0 1200 images par jour en moyenne, alors comment sortir du lot ?\u201d <\/strong>\u2014 Thomas Bonnet<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Conseils_pratiques_pour_reussir_vos_visuels_dentreprise\"><\/span><strong>2. Conseils pratiques pour r\u00e9ussir vos visuels d\u2019entreprise&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Thomas Bonnet a \u00e9galement partag\u00e9 des astuces pour cr\u00e9er des visuels percutants et authentiques :&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf <strong>Coh\u00e9rence visuelle <\/strong>: Harmonisez les couleurs et les styles de vos photos pour renforcer la reconnaissance de votre marque.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf <strong>Faire appel \u00e0 un photographe pro ou miser sur l\u2019interne ? <\/strong>Le choix d\u00e9pend de la taille de votre projet et de la ma\u00eetrise technique n\u00e9cessaire. Les photos r\u00e9alis\u00e9es en interne ont l\u2019avantage de l&rsquo;authenticit\u00e9 et de la proximit\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf <strong>Les visuels \u00e0 privil\u00e9gier <\/strong>: Mettez en avant votre \u00e9quipe, vos bureaux, et l\u2019ambiance de travail pour nourrir votre marque employeur et vos valeurs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ma\u00eetrisez la lumi\u00e8re, le cadrage et la composition&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En effet, pour une photo r\u00e9ussie, trois \u00e9l\u00e9ments doivent \u00eatre soigneusement ma\u00eetris\u00e9s : la lumi\u00e8re, le cadrage, et la composition.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201cPlus la source de lumi\u00e8re est proche, plus le rendu sera doux sur l\u2019image, un peu comme le soleil, plus il est proche (le soir) plus la lumi\u00e8re est douce\u201d <\/strong>\u2014 Thomas Bonnet&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Pour donner plus de force \u00e0 une image, pensez \u00e0 :&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf La <strong>r\u00e8gle des tiers&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Le <strong>cadre dans le cadre&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf Les <strong>lignes convergentes <\/strong>qui dirigent l&rsquo;\u0153il du spectateur vers le sujet principal&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2024\/10\/Photoreportage-1-566x1024.jpeg\" alt=\"\" class=\"wp-image-24716\"\/><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201cRegardez autour de vous pour composer votre image, en utilisant les \u00e9l\u00e9ments qui vous entourent\u201d <\/strong>\u2014 Thomas Bonnet&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_conclusion_de_Thomas_Bonnet_Limportance_de_reflechir_a_votre_image\"><\/span>La<strong> conclusion de Thomas Bonnet : L\u2019importance de r\u00e9fl\u00e9chir \u00e0 votre image&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une photo peut faire ou d\u00e9faire une premi\u00e8re impression, et comme l\u2019a rappel\u00e9 Thomas : <strong>\u201cOn n\u2019a jamais deux fois l\u2019occasion de faire une bonne premi\u00e8re impression\u201d<\/strong>. Ainsi, r\u00e9fl\u00e9chissez au sens que vous souhaitez donner \u00e0 vos images et au message que vous voulez transmettre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour en savoir plus ou pour travailler sur votre image de marque, <strong>contactez Thomas Bonnet<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"mailto:thbphotographie@gmail.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Je contacte Thomas Bonnet<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le mardi 15 octobre, WeForge Angers Centre a eu le plaisir d\u2019accueillir un \u00e9v\u00e9nement unique : \u201cL\u2019image au service de votre image\u201d, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[762,512],"tags":[515,517,582],"class_list":["post-24714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-au-coeur-de-la-forge","category-actualites","tag-angers","tag-entrepreneur","tag-forgeron"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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