{"id":24584,"date":"2024-09-25T17:47:30","date_gmt":"2024-09-25T15:47:30","guid":{"rendered":"https:\/\/www.weforge.fr\/?p=24584"},"modified":"2026-06-12T15:01:39","modified_gmt":"2026-06-12T13:01:39","slug":"teste-ton-marche-un-wetalk-anime-par-mickael-ruau","status":"publish","type":"post","link":"https:\/\/www.matikom.fr\/weforge\/actualites\/teste-ton-marche-un-wetalk-anime-par-mickael-ruau\/","title":{"rendered":"Teste ton march\u00e9 ! Un wetalk anim\u00e9 par Mickael Ruau"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le mardi 10 septembre, WeForge Angers Centre accueillait l\u2019\u00e9v\u00e9nement \u201cTeste ton march\u00e9 !\u201d, anim\u00e9 par <a href=\"https:\/\/www.linkedin.com\/in\/mickaelruau\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mickael Ruau, mentor et organisateur d\u2019\u00e9v\u00e9nements agiles.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s un tour de table, Mickael Ruau nous parle de ses livres de chevet, ceux qui l\u2019ont aid\u00e9 \u00e0 entreprendre et qui sont de vraies r\u00e9f\u00e9rences dans le domaine.\u00a0Vous pouvez retrouver le r\u00e9sum\u00e9 sur son blog : <a href=\"https:\/\/bit.ly\/mba-5-livres\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/bit.ly\/mba-5-livres<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2024\/09\/WeTalk-Mickael-Ruau.png\" alt=\"\" class=\"wp-image-24585\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Il nous partage ensuite les techniques essentielles pour bien tester son march\u00e9.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/teste-ton-marche-un-wetalk-anime-par-mickael-ruau\/#1_%E2%80%9CLe_Mom_test_Comment_parler_avec_les_clients_et_apprendre_si_votre_idee_dentreprise_est_bonne_quand_tout_le_monde_vous_ment%E2%80%9D\" >1. \u201cLe Mom test, Comment parler avec les clients et apprendre si votre id\u00e9e d&rsquo;entreprise est bonne, quand tout le monde vous ment\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/teste-ton-marche-un-wetalk-anime-par-mickael-ruau\/#_2_Leffectuation_avec_le_%E2%80%9Cpatchwork_fou%E2%80%9D\" >&nbsp;2. L\u2019effectuation avec le \u201cpatchwork fou\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/teste-ton-marche-un-wetalk-anime-par-mickael-ruau\/#3_Lean_Startup\" >3. Lean Startup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/teste-ton-marche-un-wetalk-anime-par-mickael-ruau\/#4_Lead_Magnet\" >4. Lead Magnet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/teste-ton-marche-un-wetalk-anime-par-mickael-ruau\/#5_Le_MVP\" >5. Le MVP<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%9CLe_Mom_test_Comment_parler_avec_les_clients_et_apprendre_si_votre_idee_dentreprise_est_bonne_quand_tout_le_monde_vous_ment%E2%80%9D\"><\/span>1. \u201cLe Mom test, Comment parler avec les clients et apprendre si votre id\u00e9e d&rsquo;entreprise est bonne, quand tout le monde vous ment\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En effet, l\u2019entourage n\u2019est pas forc\u00e9ment la cible ni compl\u00e8tement objectif (biais affectif).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9fiez-vous des biais de confirmation (notamment les vanity metrics des r\u00e9seaux sociaux : nombre de vues, etc.). <strong>La seule v\u00e9ritable validation est dans la vente et les revenus.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_2_Leffectuation_avec_le_%E2%80%9Cpatchwork_fou%E2%80%9D\"><\/span>&nbsp;2. L\u2019effectuation avec le \u201cpatchwork fou\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tout le g\u00e9nie consiste \u00e0 partir \u00e0 la collecte de bouts de tissu inspirants et de les assembler pour en faire une pi\u00e8ce originale. <strong>Il n\u2019y a pas de concurrents sur un march\u00e9, mais des confr\u00e8res.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00c9tablir des partenariats fructueux peut \u00eatre aussi puissant que lever du capital. L\u2019id\u00e9al : trouver des partenaires qui ont la m\u00eame cible, et adressent un probl\u00e8me diff\u00e9rent de celui que vous r\u00e9solvez.<\/p>\n<cite>Mickael Ruau, Mentor et organisateur d&rsquo;\u00e9v\u00e9nements agiles<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Lean_Startup\"><\/span>3. <strong>L<\/strong>ean Startup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La jeune entreprise ne conna\u00eet pas son march\u00e9 ni ses clients. <\/strong>Le test s&rsquo;arr\u00eate lorsqu\u2019elle n\u2019a plus d\u2019argent pour aller plus loin et effectuer d\u2019autres tests.<br>Raisonner en pertes acceptables : vous investissez pour apprendre.<br>Arr\u00eatez votre projet suffisamment t\u00f4t, pour ne pas vous mettre en danger sur le plan personnel.<br><br>L\u2019it\u00e9ration. <strong>Pour \u00eatre un bon vendeur, il faut \u00e9changer, discuter avec les gens. Notamment via Linkedin pour une cible B2B.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Lead_Magnet\"><\/span>4. Lead Magnet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cSi vous \u00eates r\u00e9parateur de carburateur pour des taxis jaunes des ann\u00e9es 70, vous aurez plus de clients qu\u2019un garagiste g\u00e9n\u00e9raliste.\u201d <\/p>\n<cite>Mickael Ruau, Mentor et organisateur d&rsquo;\u00e9v\u00e9nements agiles<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">N\u2019ayez pas peur de donner gratuitement votre expertise. <strong>La vraie valeur ne r\u00e9side pas dans les connaissances, mais dans l\u2019accompagnement que vous fournissez \u00e0 vos clients.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Le_MVP\"><\/span>5. Le MVP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le <strong>Minimum Valuable Product<\/strong> sert \u00e0 tester le march\u00e9. Ca n\u2019est pas une version r\u00e9duite de votre produit. <strong>Un bon MVP, c\u2019est tout ce qui peut vous permettre d\u2019en apprendre plus sur votre march\u00e9, les probl\u00e8mes de votre cible.<\/strong><br>Par exemple : un formulaire Google, une prestation (\u201ctruc m\u00e9canique\u201d) qui r\u00e9soud un probl\u00e8me de votre cible et permet donc de v\u00e9rifier si ce probl\u00e8me est bien D.U.R.R. (probl\u00e8me Difficile Urgent Reconnu et si possible R\u00e9current).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un esprit de partage et de concret, l\u2019intervenant prend les m\u00e9tiers et cas pratiques des participants en guise d\u2019exemple. Ce qui permet \u00e0 chacun de se projeter. Enfin, pour terminer, Mickael propose aux participants de rester en contact pour \u00e9changer.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"mailto:mickaelruau@gmail.com\" target=\"_blank\" rel=\"noreferrer noopener\">Je contacte Mickael Ruau<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.matikom.fr\/weforge\/coworking-angers\/\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus sur WeForge Angers<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le mardi 10 septembre, WeForge Angers Centre accueillait l\u2019\u00e9v\u00e9nement \u201cTeste ton march\u00e9 !\u201d, anim\u00e9 par Mickael Ruau<\/p>\n","protected":false},"author":3,"featured_media":24585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[762,512],"tags":[515,517,582],"class_list":["post-24584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-au-coeur-de-la-forge","category-actualites","tag-angers","tag-entrepreneur","tag-forgeron"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Teste ton march\u00e9 ! 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