{"id":24112,"date":"2024-07-11T18:08:53","date_gmt":"2024-07-11T16:08:53","guid":{"rendered":"https:\/\/www.weforge.fr\/?p=24112"},"modified":"2026-06-12T15:02:23","modified_gmt":"2026-06-12T13:02:23","slug":"serial-entrepreneur-eva-robineau-martin","status":"publish","type":"post","link":"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-eva-robineau-martin\/","title":{"rendered":"Serial Entrepreneur | Eva Robineau Martin"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote wp-embed-aspect-16-9 wp-has-aspect-ratio is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Un conseil pour quelqu\u2019un qui souhaite cr\u00e9er son entreprise ? La tr\u00e9so, la tr\u00e9so, la tr\u00e9so. Et bien s\u2019entourer, aussi.<\/p>\n<cite>Eva Robineau Martin, Fondatrice et Dirigeante de NOIR CARBONE<\/cite><\/blockquote>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-eva-robineau-martin\/#Peux-tu_nous_presenter_ton_entreprise\" >Peux-tu nous pr\u00e9senter ton entreprise ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-eva-robineau-martin\/#Quels_partenaires_metiers_tont_aide_dans_ton_developpement\" >Quels partenaires m\u00e9tiers t&rsquo;ont aid\u00e9 dans ton d\u00e9veloppement ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-eva-robineau-martin\/#Quelles_sont_les_ambitions_pour_ton_entreprise\" >Quelles sont les ambitions pour ton entreprise ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-eva-robineau-martin\/#Peux_tu_nous_dire_quelques_mots_sur_ton_parcours\" >Peux tu nous dire quelques mots sur ton parcours ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-eva-robineau-martin\/#Quest-ce_qui_tanime\" >Qu\u2019est-ce qui t\u2019anime ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-eva-robineau-martin\/#Le_declic_pour_lancer_ton_activite\" >Le d\u00e9clic pour lancer ton activit\u00e9 ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-eva-robineau-martin\/#Bosser_dans_un_espace_de_travail_partage_pourquoi\" >Bosser dans un espace de travail partag\u00e9, pourquoi ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-eva-robineau-martin\/#Un_conseil_pour_quelquun_qui_souhaite_lancer_son_activite\" >Un conseil pour quelqu&rsquo;un qui souhaite lancer son activit\u00e9&nbsp;?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-eva-robineau-martin\/#Un_petit_mot_sur_WeForge\" >Un petit mot sur WeForge ?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Peux-tu_nous_presenter_ton_entreprise\"><\/span>Peux-tu nous pr\u00e9senter ton entreprise ? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eva Robineau Martin : Mon agence de moi-m\u00eame toute seule\u00a0:<strong> <a href=\"https:\/\/noir-carbone.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Noir Carbone<\/a>. J\u2019aide mes clients \u00e0 \u00e9crire leur histoire, \u00e0 affirmer leur identit\u00e9 pour rendre leur communication la plus coh\u00e9rente et pertinente possible.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sur un volet identit\u00e9 et conseil<\/strong>, je travaille avec mes clients \u00e0 la d\u00e9finition de leur identit\u00e9 de marque, puis je d\u00e9cline une strat\u00e9gie de communication en coh\u00e9rence avec cette identit\u00e9, assez approfondie sur la partie social media.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sur un volet plus op\u00e9rationnel<\/strong>, j\u2019accompagne mes clients selon leurs besoins, accompagnement qui peut aller d\u2019un RDV mensuel de coaching \u00e0 la prise en main et la gestion compl\u00e8te de leur communication sur les r\u00e9seaux sociaux, dans une approche BtoB ou BtoC.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Je m\u2019adapte aux besoins, j\u2019aime proposer du sur-mesure<\/strong>, seule ou avec des partenaires en fonction de la demande du client, et j\u2019aime varier les sujets abord\u00e9s. J\u2019adore apprendre de nouvelles choses aupr\u00e8s de personnes passionn\u00e9es&nbsp;!<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Quels_partenaires_metiers_tont_aide_dans_ton_developpement\"><\/span>Quels partenaires m\u00e9tiers t&rsquo;ont aid\u00e9 dans ton d\u00e9veloppement ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ohla. Tellement&nbsp;! <strong>Il y a ma team en or de CM, r\u00e9unies autour du m\u00e9tier et de questionnements concrets, puis unies maintenant dans une solidarit\u00e9 et une sororit\u00e9 r\u00e9elles, <a href=\"https:\/\/www.linkedin.com\/in\/axellemarot\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Axelle<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/emmanuellegardan\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Emma<\/a> et <a href=\"https:\/\/www.linkedin.com\/in\/caroline-plourdeau\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Caro<\/a>. &lt;3<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je travaille avec d\u2019autres community managers, avec des photographes, des vid\u00e9astes, des graphistes, des webdesigners, de Weforge et d\u2019ailleurs\u2026 <strong>J\u2019aime \u00e9voluer dans une galaxie de comp\u00e9tences compl\u00e9mentaires aux miennes. Cela me permet de pouvoir r\u00e9pondre seule \u00e0 des petits projets, ou \u00e0 plusieurs, sur des projets plus ambitieux et qui requi\u00e8rent des expertises que je n\u2019ai pas.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et puis il y a les partenaires importantes, comme mon experte-comptable, ma <a href=\"https:\/\/www.linkedin.com\/in\/estelle-basquin-41a48b20\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">coach<\/a> qui m\u2019ont aid\u00e9e \u00e0 me questionner, \u00e0 savoir comment faire perdurer mon activit\u00e9, sans me perdre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Quelles_sont_les_ambitions_pour_ton_entreprise\"><\/span>Quelles sont les ambitions pour ton entreprise ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Je souhaite rester une ind\u00e9pendante qui travaille avec d\u2019autres ind\u00e9pendants, dans une relation client de confiance mutuelle.<\/strong> Et comme je viens de f\u00eater les 10 ans de mon entreprise, mon objectif est d\u2019\u00eatre encore l\u00e0 pour encore quelques ann\u00e9es&nbsp;\u263a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote wp-embed-aspect-16-9 wp-has-aspect-ratio is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ce qui m&rsquo;anime ? Transmettre une passion et apprendre. J\u2019adore apprendre de nouvelles choses au contact de mes clients, de mes partenaires, je me nourris de tout ce qu\u2019ils m\u2019apportent. \u00c7a me passionne de travailler avec des passionn\u00e9s, quel que soit leur m\u00e9tier.&nbsp;<\/p>\n<cite>Eva Robineau Martin, Fondatrice et Dirigeante de NOIR CARBONE<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Peux_tu_nous_dire_quelques_mots_sur_ton_parcours\"><\/span>Peux tu nous dire quelques mots sur ton parcours ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s un passage \u00e0 Paris, je me suis mise \u00e0 mon compte en 2013 et j\u2019ai d\u00e9barqu\u00e9 \u00e0 <a href=\"https:\/\/www.matikom.fr\/weforge\/coworking-angers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WeForge Angers<\/a> en 2014. Cela m\u2019a aid\u00e9 \u00e0 mettre un pied professionnel \u00e0 Angers, \u00e0 rencontrer plein de gens, \u00e0 \u00e9voluer dans une ambiance studieuse mais chaleureuse. D\u2019ailleurs, j\u2019en suis partie pour trouver un peu plus de place, mais j\u2019y suis tout de m\u00eame revenue&nbsp;!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En 10 ans, il y a eu pas mal de montagnes russes, comme pour beaucoup d\u2019entrepreneur.e.s.<\/strong> On traverse des joies, des turbulences, des creux dont on ne pense jamais se relever, on s\u2019habitue \u00e0 devoir jongler avec de multiples contraintes. <strong>J\u2019aime la libert\u00e9 qu\u2019offre l\u2019entrepreneuriat, m\u00eame si le prix de cette libert\u00e9 peut parfois \u00eatre assez lourd.&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puis r\u00e9cemment, avec l\u2019aide de <a href=\"https:\/\/www.linkedin.com\/in\/lucile-misandeau\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lucile Misandeau<\/a> et de <a href=\"https:\/\/www.linkedin.com\/in\/v%C3%A9ronique-racineux\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">V\u00e9ronique Racineux<\/a>, j\u2019ai refondu l\u2019identit\u00e9 de mon agence, avec un nom et un nouveau logo. \u00c7a m\u2019a reboost\u00e9e dans mon souhait de rester \u00e0 mon compte, de mieux choisir mes clients, en lien avec mes valeurs profondes, de continuer l\u2019aventure entrepreneuriale en restant bien entour\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Quest-ce_qui_tanime\"><\/span>Qu\u2019est-ce qui t\u2019anime ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Transmettre une passion et apprendre. J\u2019adore apprendre de nouvelles choses au contact de mes clients, de mes partenaires, je me nourris de tout ce qu\u2019ils m\u2019apportent. \u00c7a me passionne de travailler avec des passionn\u00e9s, quel que soit leur m\u00e9tier.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9fendre le droit des femmes. Je milite pour que toutes les femmes soient \u00e9cout\u00e9es, consid\u00e9r\u00e9es, respect\u00e9es, en s\u00e9curit\u00e9, dans notre soci\u00e9t\u00e9. Et cela s\u2019applique \u00e0 bien d\u2019autres minorit\u00e9s.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me nourrir de science-fiction. Ce genre fait partie de mes sources d&rsquo;inspiration, de r\u00e9flexion et de mouvement pour prendre du recul, \u00e9voluer et m&rsquo;engager dans ce monde (hyper fan de Damasio&nbsp;!!!).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien manger et bien boire, aussi&nbsp;\u263a<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Le_declic_pour_lancer_ton_activite\"><\/span>Le d\u00e9clic pour lancer ton activit\u00e9 ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Je voulais d\u00e9fendre mes id\u00e9es, proposer des choses que je savais \u00eatre r\u00e9alisables, et travailler, avancer, sans \u00eatre accapar\u00e9e par la politique interne. Je voulais travailler, simplement travailler.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manque de moyens et surmenage m\u2019ont aid\u00e9e \u00e0 franchir le pas et je me suis lanc\u00e9e, sans trop y croire. Et pourtant, 10 ans apr\u00e8s, je suis toujours l\u00e0 et je ne regrette pas du tout de m\u2019\u00eatre lanc\u00e9e&nbsp;!<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Bosser_dans_un_espace_de_travail_partage_pourquoi\"><\/span>Bosser dans un espace de travail partag\u00e9, pourquoi ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pour rompre l\u2019isolement et marquer une s\u00e9paration plus nette entre le pro et le perso, au d\u00e9but. Pour l\u2019ambiance, les coll\u00e8gues de bureau, ensuite.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est tellement sain de ne pas \u00eatre trop isol\u00e9, de pouvoir avoir des personnes avec lesquelles on peut \u00e9changer sur nos joies, nos peines, faire des blagues, se questionner sur des choses importantes, sans s\u2019obliger \u00e0 rien.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avoir des colloc de bureau, c\u2019est agr\u00e9able et tr\u00e8s enrichissant&nbsp;!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Un_conseil_pour_quelquun_qui_souhaite_lancer_son_activite\"><\/span>Un conseil pour quelqu&rsquo;un qui souhaite lancer son activit\u00e9&nbsp;?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La tr\u00e9so, la tr\u00e9so, la tr\u00e9so.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Et bien s\u2019entourer, aussi.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Un_petit_mot_sur_WeForge\"><\/span>Un petit mot sur WeForge ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rencontres, discussions\u2026 et caf\u00e9&nbsp;!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:eva@noir-carbone.fr\" target=\"_blank\" rel=\"noreferrer noopener\">Envoyer un mail \u00e0 Eva Robineau Martin<\/a><\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2024\/07\/SE__13-512x1024.png\" alt=\"\" class=\"wp-image-24117\" style=\"width:512px;height:auto\"\/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Eva Robineau Martin : Mon agence de moi-m\u00eame toute seule\u00a0: Noir Carbone. J\u2019aide mes clients \u00e0 \u00e9crire leur histoire&#8230;<\/p>\n","protected":false},"author":3,"featured_media":24116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[512,513],"tags":[515,1295,517],"class_list":["post-24112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-serial-entrepreneur","tag-angers","tag-communication","tag-entrepreneur"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serial Entrepreneur | Eva Robineau Martin - Weforge<\/title>\n<meta name=\"description\" content=\"Eva Robineau Martin : Mon agence de moi-m\u00eame toute seule\u00a0: Noir Carbone. 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