{"id":21382,"date":"2023-01-31T18:13:09","date_gmt":"2023-01-31T17:13:09","guid":{"rendered":"https:\/\/www.weforge.fr\/?p=21382"},"modified":"2026-06-12T15:37:59","modified_gmt":"2026-06-12T13:37:59","slug":"serial-entrepreneur-julien-larfouilloux","status":"publish","type":"post","link":"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-julien-larfouilloux\/","title":{"rendered":"Serial Entrepreneur | Julien Larfouilloux"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote wp-embed-aspect-16-9 wp-has-aspect-ratio is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Le fait d&rsquo;\u00eatre en contact avec des entrepreneurs autour de moi a \u00e9t\u00e9 d\u2019un \u00e9clairage incroyable, et ils me disaient la m\u00eame chose : \u201cQue risques-tu \u00e0 te lancer ?\u201d<\/p>\n<cite>Julien Larfouilloux, fondateur d&rsquo;\u0152kumen<\/cite><\/blockquote>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-julien-larfouilloux\/#Peux-tu_nous_presenter_ton_entreprise\" >Peux-tu nous pr\u00e9senter ton entreprise ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-julien-larfouilloux\/#Quels_partenaires_metiers_tont_aide_dans_ton_developpement\" >Quels partenaires m\u00e9tiers t&rsquo;ont aid\u00e9 dans ton d\u00e9veloppement ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-julien-larfouilloux\/#Quelles_sont_les_ambitions_pour_ton_entreprise\" >Quelles sont les ambitions pour ton entreprise ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-julien-larfouilloux\/#Peux_tu_nous_dire_quelques_mots_sur_ton_parcours\" >Peux tu nous dire quelques mots sur ton parcours ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-julien-larfouilloux\/#Quest-ce_qui_tanime\" >Qu\u2019est-ce qui t\u2019anime ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-julien-larfouilloux\/#Le_declic_pour_lancer_ton_activite\" >Le d\u00e9clic pour lancer ton activit\u00e9 ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-julien-larfouilloux\/#Bosser_dans_un_espace_de_travail_partage_pourquoi\" >Bosser dans un espace de travail partag\u00e9, pourquoi ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-julien-larfouilloux\/#Un_conseil_pour_quelquun_qui_souhaite_creer_son_entreprise\" >Un conseil pour quelqu&rsquo;un qui souhaite cr\u00e9er son entreprise&nbsp;?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.matikom.fr\/weforge\/actualites\/serial-entrepreneur-julien-larfouilloux\/#Un_petit_mot_sur_WeForge\" >Un petit mot sur WeForge ?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Peux-tu_nous_presenter_ton_entreprise\"><\/span>Peux-tu nous pr\u00e9senter ton entreprise ? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Julien Larfouilloux<\/strong> : Je suis freelance dans la soci\u00e9t\u00e9 <a href=\"https:\/\/www.linkedin.com\/in\/julien-larfouilloux-07aa78a4\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Oekumen<\/a>, sp\u00e9cialiste en intelligence g\u00e9ographique. Je suis expert en traitement de donn\u00e9es g\u00e9olocalis\u00e9es et en cartographies statistiques, ce qu\u2019on appelle plus \u00ab\u00a0couramment\u00a0\u00bb du g\u00e9omarketing. Concr\u00e8tement, je travaille avec des entreprises qui ont besoin d\u2019analyser leurs zones de chalandise pour optimiser leurs secteurs commerciaux&#8230;Ou encore, qui ont besoin de comprendre la performance de leur r\u00e9seau de points de vente, distribution\u2026 Il y a notamment des gros enjeux de maillage avec les banques ou assurance par exemple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u2019aide \u00e9galement les entreprises \u00e0 localiser leurs meilleurs prospects g\u00e9ographiquement, notamment les PME. L\u2019une de mes premi\u00e8res exp\u00e9riences sur le sujet \u00e9tait avec le <a href=\"https:\/\/www.angers-sco.fr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SCO d\u2019Angers<\/a>. D\u2019un autre c\u00f4t\u00e9, je travaille aussi avec des collectivit\u00e9s sur les enjeux de dynamique de territoire. Que ce soit en faisant des bilans d\u2019attractivit\u00e9, ou des \u00e9tudes de march\u00e9 pour soutenir l\u2019accueil de commerces. Enfin, j\u2019ai \u00e9galement des comp\u00e9tences dans la data visualisation ainsi que dans la cartographie d\u2019illustration.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9sum\u00e9, je suis analyste et cartographe \u00e0 des fins de d\u00e9cisions op\u00e9rationnelles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Quels_partenaires_metiers_tont_aide_dans_ton_developpement\"><\/span>Quels partenaires m\u00e9tiers t&rsquo;ont aid\u00e9 dans ton d\u00e9veloppement ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour lancer l\u2019activit\u00e9, je me suis appuy\u00e9 sur 2 typologies de partenaires&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mon r\u00e9seau professionnel, que je construis depuis plus de 15 ans, m&rsquo;a permis d\u2019avoir mes premiers contacts pour des projets. <a href=\"https:\/\/www.matikom.fr\/weforge\/service\/office\/\">WeForge<\/a> fait partie de mes partenaires car nous fonctionnons avec une relation de confiance depuis plusieurs ann\u00e9es, et c\u2019est important pour moi.<\/li>\n\n\n\n<li>Les plateformes freelances et r\u00e9seaux sociaux professionnels : ils m\u2019ont apport\u00e9 mes principaux clients, cela m\u2019a aid\u00e9 en termes de visibilit\u00e9.<\/li>\n\n\n\n<li>Le cabinet <a href=\"https:\/\/oratio-avocats.com\/\">Oratio Avocats<\/a>, qui anime des permanences hebdomadaires \u00e0 WeForge Angers, m\u2019a conseill\u00e9 sur la structuration juridique de la micro-entreprise lors de mes premiers mois.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Quelles_sont_les_ambitions_pour_ton_entreprise\"><\/span>Quelles sont les ambitions pour ton entreprise ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Premi\u00e8rement, j\u2019ai envie de consolider la partie consulting \/ expertise, me cr\u00e9er un r\u00e9seau de partenaires avec qui je pourrai travailler de mani\u00e8re r\u00e9currente est un vrai objectif, avec une relation de confiance sur la dur\u00e9e.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deuxi\u00e8mement, sur du moyen terme, j\u2019ai envie de me d\u00e9gager du temps pour lancer un side project, un web service sur la cartographie.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote wp-embed-aspect-16-9 wp-has-aspect-ratio is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">En phase de lancement, l\u2019un des dangers c\u2019est de s\u2019\u00e9parpiller et partir dans tous les sens\u2026 restez concentr\u00e9 sur le c\u0153ur de votre projet !<\/p>\n<cite>Julien Larfouilloux, fondateur d&rsquo;\u0152kumen<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Peux_tu_nous_dire_quelques_mots_sur_ton_parcours\"><\/span>Peux tu nous dire quelques mots sur ton parcours ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La graine d\u2019entreprenariat a commenc\u00e9 \u00e0 germer il y a quelques ann\u00e9es, lorsque j\u2019\u00e9tais chef de projet innovation. Cette fonction m\u2019a permis de rencontrer \u00e9norm\u00e9ment de startups et d\u2019en accompagner certaines dans leur d\u00e9veloppement. J\u2019ai notamment travaill\u00e9 avec un incubateur \u00e0 Nantes, cela m\u2019a questionn\u00e9 sur l\u2019envie de me lancer, c\u2019\u00e9tait le point de d\u00e9part. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00e9ographe de formation, j\u2019ai pu constater que le recours aux \u00e9tudes g\u00e9omarketing n\u2019a jamais \u00e9t\u00e9 aussi pertinent qu\u2019aujourd\u2019hui. A l\u2019heure ou la \u00ab&nbsp;proximit\u00e9&nbsp;\u00bb devient un enjeu de choix pour les entreprises et les consommateurs, les questions d\u2019optimisation et de connaissances des march\u00e9s deviennent strat\u00e9giques.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9l\u00e9ment d\u00e9clencheur ? Des rencontres professionnelles qui m\u2019ont pouss\u00e9es \u00e0 tourner la page du salariat. Par le pass\u00e9, j\u2019ai travaill\u00e9 avec <a href=\"https:\/\/www.matikom.fr\/weforge\/service\/studio\/\">WeForge<\/a> sur des projets d\u2019envergure, en mode startup studio avec des forgerons. Les \u00e9changes avec ces derniers m\u2019ont permis de me dire \u201cc\u2019est possible\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"21384\" src=\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2023\/01\/20230106_WeForge_Photo01-1024x768.jpeg\" alt=\"\" class=\"wp-image-21384\" srcset=\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2023\/01\/20230106_WeForge_Photo01-1024x768.jpeg 1024w, https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2023\/01\/20230106_WeForge_Photo01-300x225.jpeg 300w, https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2023\/01\/20230106_WeForge_Photo01-768x576.jpeg 768w, https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2023\/01\/20230106_WeForge_Photo01-1536x1152.jpeg 1536w, https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2023\/01\/20230106_WeForge_Photo01-650x488.jpeg 650w, https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2023\/01\/20230106_WeForge_Photo01.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"21385\" src=\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2023\/01\/20230106_WeForge_Photo02-1024x647.jpeg\" alt=\"\" class=\"wp-image-21385\"\/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Quest-ce_qui_tanime\"><\/span>Qu\u2019est-ce qui t\u2019anime ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f4t\u00e9 pro, j\u2019aime faire de la p\u00e9dagogie autour des r\u00e9sultats statistiques. R\u00e9fl\u00e9chir \u00e0 des sujets complexes et les rendre accessibles, compr\u00e9hensibles pour le client. Intellectuellement \u00e7a me stimule beaucoup, j\u2019ai besoin de \u00e7a. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f4t\u00e9 perso, je me retrouve mieux en famille depuis que je suis ind\u00e9pendant, avoir la libert\u00e9 de m\u2019organiser sans contrainte pour aller chercher mes enfants \u00e0 l\u2019\u00e9cole par exemple, sans culpabiliser.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Le_declic_pour_lancer_ton_activite\"><\/span> Le d\u00e9clic pour lancer ton activit\u00e9 ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\"><strong>Le fait d&rsquo;\u00eatre en contact avec des entrepreneurs autour de moi a \u00e9t\u00e9 d\u2019un \u00e9clairage incroyable et ils me disaient la m\u00eame chose : \u201cQue risques-tu \u00e0 te lancer ?\u201d<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Bosser_dans_un_espace_de_travail_partage_pourquoi\"><\/span>Bosser dans un espace de travail partag\u00e9, pourquoi ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\">Venir dans un espace de ce type, c\u2019\u00e9tait un besoin quasiment vital pour ma sant\u00e9 mentale. Socialement, j\u2019ai besoin de voir du monde. Par ailleurs, d\u2019un point de vue pro, j\u2019ai besoin de voir du monde, rencontrer des gens qui viennent d\u2019univers diff\u00e9rents, qui font d\u2019autres m\u00e9tiers. <strong>Le fait que WeForge ne soit pas sp\u00e9cialis\u00e9 dans un domaine, avec des projets et des personnes inspirantes, c\u2019est la vraie vie entrepreneuriale pour moi !<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Un_conseil_pour_quelquun_qui_souhaite_creer_son_entreprise\"><\/span>Un conseil pour quelqu&rsquo;un qui souhaite cr\u00e9er son entreprise&nbsp;?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\">De ma petite exp\u00e9rience, quand on est s\u00fbr de soi, \u00e7a ne peut que marcher. Confronter ses certitudes, c\u2019est important aussi, challenger ses id\u00e9es.<strong> En phase de lancement, l\u2019un des dangers c\u2019est de s\u2019\u00e9parpiller et partir dans tous les sens\u2026 restez concentr\u00e9 sur le c\u0153ur de votre projet !<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Un_petit_mot_sur_WeForge\"><\/span>Un petit mot sur WeForge ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\">Je n&rsquo;y viens pas pour le caf\u00e9 (Rires, NDLR), mais c\u2019est un lieu construit pour le partager avec les autres avant tout.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\"><strong>Julien Larfouilloux<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\"><a href=\"mailto:julien.larfouilloux@gmail.com\">Envoyer un mail \u00e0 Oekumen<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"440\" height=\"1024\" src=\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2023\/01\/Infographie_J.Larfouilloux-440x1024.png\" alt=\"\" class=\"wp-image-21383\" srcset=\"https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2023\/01\/Infographie_J.Larfouilloux-440x1024.png 440w, https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2023\/01\/Infographie_J.Larfouilloux-129x300.png 129w, https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2023\/01\/Infographie_J.Larfouilloux-660x1536.png 660w, https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2023\/01\/Infographie_J.Larfouilloux-279x650.png 279w, https:\/\/www.matikom.fr\/weforge\/wp-content\/uploads\/2023\/01\/Infographie_J.Larfouilloux.png 731w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><figcaption class=\"wp-element-caption\">Infographie Oekumen 2022<\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Julien Larfouilloux : Je suis freelance dans la soci\u00e9t\u00e9 Oekumen, sp\u00e9cialiste en intelligence g\u00e9ographique. <\/p>\n","protected":false},"author":3,"featured_media":21386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[512,513],"tags":[515,517,582,573],"class_list":["post-21382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-serial-entrepreneur","tag-angers","tag-entrepreneur","tag-forgeron","tag-freelance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serial Entrepreneur | Julien Larfouilloux - Weforge<\/title>\n<meta name=\"description\" content=\"Julien 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